Why are Luxury Car Manufacturers making SUVs?

A decade ago, you could count on one hand the number of luxury SUV models. Since then, nearly every luxury automaker’s thrown its hat into the ring. In the last few years, marques like Maserati, Bentley and Jaguar all came out with their first SUVs. And the next couple years will see the launch of SUVs from Ferrari, Lamborghini and Aston Martin. Here’s what’s behind this trend.

Why are luxury automakers so keen on SUVs?

By getting into the SUV business, luxury automakers are capitalizing on the popularity of this type of vehicle. Today, more than one-third of vehicles sold globally are SUVs. That’s triple the market share they had a decade ago.

Moreover, luxury brands have witnessed the great success of the first wave of luxury SUV models. For instance, Porsche’s best-selling car has been an SUV every year since 2008. Then there’s Jaguar. A year after launch, its first SUV, the F-Pace, was outselling all four of Jaguar’s passenger cars combined.

Why are SUVs so popular among drivers?

Their driveability and versatility play a big role. Modern SUVs offer easy, smooth driving in the city and can also handle tougher terrain and hairy driving conditions such as heavy rain, snow and ice. Other advantages include extra room for passengers and cargo and the elevated driving position, which gives a more commanding view of the road and makes drivers feel more secure.

There’s also the factor of energy efficiency. SUVs are increasingly eco-friendly, dispelling the stigma that they’re gas guzzlers. Many SUVs, such as the Porsche Cayenne E-Hybrid and the next generation Maserati Levante are offered as hybrids. Many others have excellent fuel economy, including the majority of luxury SUVs. This is no surprise, as they benefit from the newest and most advanced technology.

What luxury SUVs are on the market currently?

Here’s a selection of luxury SUV options with 2019 or 2020 models.

• Porsche Macan
• Land Rover Range Rover
• BMW X5 M
• Mercedes GLS
• Jaguar F-Pace
• Bentley Bantayga
• Maserati Levante
• Alfa Romeo Stelvio
• Rolls-Royce Cullinan
• Lamborghini Urus

In addition, it won’t be long before the Ferrari Purosange and Aston Martin Varekai join the luxury SUV flock.

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